When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

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After years of hearing about the GDPR regulations in Europe, many US B2B marketers I speak with assume that marketing is more difficult across the Atlantic and that regulation has been a barrier to ...

Discover how AI adoption in marketing drives efficiency, customer loyalty, and market leadership through data-driven, ...

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices ...

Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

What proportion of emails sent by marketers ends up in consumers' spam folders, what proportion is flagged as spam, and what proportion is flagged as not spam? To find out, Return Path examined more ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...

The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout ...