With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

Much progress has been made in traditional media to stamp out everyday sexism in marketing, but social media is fuelling ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...