Gush Mundae, 53, won his first advertising accounts by posting old boxes of tea to prospective clients, asking if they ...

Discover how Coca-Cola is integrating AI into its marketing strategies to enhance consumer engagement and drive innovation.

Our tribute to Tar Heel Traveler characters who have passed away continues with a man from Washington, NC, who died in October and spent years collecting everything Coke: posters, calendars, bottles, ...

Advertising has to make an impact to be remembered. Some brands aren't above courting controversy to move the sales dial, but ...

From trying on sneakers in your living room to exploring a new car parked virtually in your driveway, AR wasn’t just a ...

This is the year global advertising pushed creative boundaries, delivering powerful stories that connected with audiences on ...

This time, it’s promising more than twice the original caffeine content. Once marketed as an alternative to Coca-Cola and Pepsi, Jolt Cola will now join the crowded energy-drink market with the ...

Dabur, Coca-Cola, ITC and more took up on-ground sampling and experiential marketing to integrate the brand experience into ...

There are many Christmas commercials that have become an integral part of the holiday season over the years - here are 10 of ...

SHREVEPORT, La. - One of the exciting events that happens with the Independence Bowl each year is the Coca-Cola Fan Fest and ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...