Philadelphia Eagles RB Saquon Barkley trolled New York Giants owner John Mara's "sleep" comments on "Hard Knocks" in new ad ...

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The buying power of multicultural groups exceeded $3.2 trillion in 2020, with Hispanics alone accounting for $1.9 trillion.

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Adobe (NASDAQ:ADBE) was in focus on Friday after investment firm UBS reiterated that the creative artificial intelligence ...

Advertising has to make an impact to be remembered. Some brands aren't above courting controversy to move the sales dial, but ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

In 2024, brands such as Zomato, Tata Power, Asian Paints, RedBus, and Cadbury used it to generate personalised campaigns with ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

We've rounded up 20 of the most memorable and successful ads of all time, including some that arguably changed the world.

From trying on sneakers in your living room to exploring a new car parked virtually in your driveway, AR wasn’t just a ...

Discover how Coca-Cola is integrating AI into its marketing strategies to enhance consumer engagement and drive innovation.