At its core, marketing is about understanding ... s fast-paced and highly competitive business environment, marketing is more important than ever. Companies are operating in a global marketplace ...

Marketers eye 2025 with a mixture of optimism and fear. The economy seems resilient and new technologies like AI excite. Yet ...

Despite major obstacles, some indie films thrived this year. Yes, they were artistically accomplished, but inventive ad ...

Advertising agencies handle everything from market research to media buying, ensuring ads hit the right audience. Creative teams in agencies are responsible for crafting engaging stories and visuals ...

As we approach 2025, I gathered insight from marketers about the changes they anticipate. The executives provide insight on personalization, AI, data, and budgets.

Alphabet ( GOOGL -0.26%) ( GOOG -0.24%) currently trades at $196 per share. However, Morgan Stanley analysts led by Brian ...

Adding to its triumphs at LAIF, Insight Publicis shone at the Women in Marketing Communications Awards (WIMCA), where it was ...

Baidu stock is recommended due to its strong AI capabilities and dominant position in China's search engine market. Read more ...

Seattle's Singletto is ramping up sales of surgical masks treated with its virus-killing technology and exploring other ...

Dubai: Tally Solutions, a leading international technology company providing business management software, reaffirmed its ...

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She emphasises the importance of making products distinctive ... You tell people you exist through advertising and publicity,” he said. Social media continued its upward trajectory in 2024, with ad ...