At its core, marketing is about understanding ... s fast-paced and highly competitive business environment, marketing is more important than ever. Companies are operating in a global marketplace ...

1. Apple looks to be following Microsoft out of the advertising business. Apple reportedly scaling back its direct sales involvement with iAd. 2. These are the 10 most marketable music artists in ...

But it's sometimes more important in marketing to get it wrong before discovering ... our marketing campaigns and the emergence of AI and its impact on seemingly everything we do.