Your personal brand isn’t what you think about yourself; it’s what others believe about you. But that’s not to say your thoughts aren’t puppeteering behind the scenes. I've found that a person's ...

First Turner Wathen and Jordan Morris launched a rum brand. Now, they are bringing back a 113-year bourbon brand that has ...

The post For Sale: $1.25 Million 'Haunted' Lighthouse Where You Can Actually Sleep in the Light Tower—If You Dare appeared ...

She has been with the brand for 25 years, writing cover stories and features ... I’m talking about the Lizzie Borden House in Fall River, Mass. You know, the one from the really creepy nursery rhyme, ...

The brand said it expects to operate as The New Tupperware Co ... While retirees are often counseled to estimate that they’ll ...

Still, a $5 offering can strengthen the sense that a brand is affordable, according to Melina Palmer, a behavioral economist ...

FALL RIVER - The Lizzie Borden House in Fall River has landed on USA Today's Top 10 list of the best haunted hotels in the country, even beating out the setting of "The Shining." Borden was ...

There are plenty of savvy business owners who know how to capitalize on the fear, mystery and wonder that surrounds death.

Ticket-splitting used to be common and the swing-state down-ballot results show split tickets still can determine the outcome ...

McDonald’s recent E. coli outbreak hasn’t been good for business, but the burger giant is cooking up a new value offering to ...

The brand needs to shift focus after an E. coli outbreak impacted consumer trust. Building excitement about the Chicken Big ...

FALL RIVER, Mass. (WJAR) — Students at Spencer Borden Elementary School will not have school on Thursday, according to officials with the school department. The announcement was made after a ...