In today’s competitive business environment, visibility and a strong return on investment (ROI) are crucial to a company’s success and in the digital world, digital marketing has become an essential ...

For manufacturers looking to realize quick returns on investment from cloud transformation initiatives, the focus should be ...

Fourthly, following several issues in the post-marketing of drugs ... viable methods of measuring the return of investment (ROI) of digital activities. The marketers, indeed, rapidly realized ...

Diving into the big trends this year for marketing technology, and, yes, artificial intelligence will play a part.

Is your marketing strategy based on guesswork or actual insights? In today’s digital world, tracking where your sales come from is essential for improving your return on investment (ROI). Many ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated ...

For years, the essence of ROI has been tied down to financial metrics like profit margins. Industry leaders share their views ...

In the world of digital marketing, email remains one of the most powerful tools for driving sales and profitability. With a ...

Mats Persson, recently-appointed CEO of open-source CMS platform provider Umbraco, reflects on the past year and charts the course of the next twelve ...

Discover how AI and human creativity are shaping the marketing landscape in 2025 with innovative strategies and cutting-edge ...