Drake and Matte Babel’s NOCTA is tapping in with none other than Big Mama herself – Latto – as well as speed queen Sha’Carri ...

Nike has enlisted Sha’Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a ...

they can still purchase Drake’s Nike Nocta online on Dec. 10. “Dave, you a pair? Not at Big Mama’s…First come,. First Serve. Can’t make it? We got everything you need, and you can get your nails done ...

Drake and Latto connected for the 100 Gigs cut "Housekeeping Knows" earlier this year - now, the 6 God is tapping the Atlanta ...

The gear was part of a collaboration between the team and Nike's NOCTA collection, which is designed by Drake. On top of showing love for their new warmup gear, Kentucky also used the social media ...

Latto appears in the campaign for the new Air Force One sneaker from Drake’s Nike-backed apparel brand, NOCTA, playing host ... a cameo as “The Fastest Nail Tech In Town,” who runs her ...

In a show of support, rapper Drake, who launched Nike’ s NOCTA ... where attendees were granted early access to the new NOCTA Tech Fleece and AF1 Love You Forever collection.

In addition Latto in the market, Richardson is the "fastest nail tech in town ... There, a NOCTA pop up sold branded merchandise. NOCTA is a sub-label created by Drake in 2020.