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With in-app A/B testing, you also want to consider all of the sales-related components of your app, like headlines, calls to action (its copy, font, icon and location on the page), pop ups, featured .

Windows 10 users, start planning for Windows 11 now – by watching Microsoft’s pop-up pushing an upgrade crash.

Get top local stories in DFW delivered to you every morning. >Sign up for NBC DFW's News Headlines newsletter. "Universal Ads is intended to create new demand from advertisers who have not ...

Universal Ads, which will launch in the first quarter, is meant to create an easier experience for advertisers of all shapes and sizes to buy up ad time, which can be a notoriously complicated ...

Get top local stories in Connecticut delivered to you every morning. >Sign up for NBC Connecticut's News Headlines newsletter. "Universal Ads is intended to create new demand from advertisers who ...

Instead, we’re hitting up Nan and Pop. Jordan Baker is chief reporter of The Sydney Morning Herald. She was previously education editor. Get a weekly wrap of views that will challenge ...

BMF, Clemenger BBDO, Ogilvy, TBWA, Laundry Lane, VMLY&R, Carbon Media and The Monkeys all took a share in federal government advertising campaign spend, according to the latest data. The ...

Over the past three years, fintech ad spend has grown an average of more than 45% year-over-year, according to Outfront Media Inc., an advertising company whose clients include fintechs such as ...

A popular Japanese actor hired to be the wholesome face of a low-alcohol beer has been fired after getting drunk and breaking into his neighbor's home, officials said. Drinks giant Asahi Breweries ...