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Hasbro, Dungeons & Dragons
Hasbro CEO goes all in on kidults and gaming
Cocks (who spent 14 years inside Microsoft's ( MSFT) Xbox division) has pivoted the business hard to games. Its Monopoly Go game, a joint venture with Scopely, has grossed $3 billion in sales life to date, with Hasbro taking in $45 million in sales in the first half of this year under its agreement.
Hasbro CEO says all his mates are using AI for their D&D games, which is apparently 'a clear signal that we need to be embracing it'
However, in a bizarre line of thought, Cocks—who apparently plays D&D with "30 or 40 people regularly" (I barely have time for two TTRPG games, Chris, are you just in a bunch of
D&D Using AI Is More Proof That Hasbro Doesn't Understand Dungeons & Dragons Fans
Hasbros latest push to bring generative AI to the world of Dungeons & Dragons proves that theres a fundamental disconnect with players.
Hasbro's CEO Saw a 'Clear Signal' That It Was Time to Embrace AI for Dungeons & Dragons
AI is already being used in game development — but it could soon go even further when it comes to the roleplaying games that millions of people play, says Hasbro's CEO. At a Thursday Goldman Sachs event,
Hasbro CEO Chris Cocks Expresses Support of AI in Dungeons & Dragons
Hasbro CEO Chris Cocks is convinced that highly controversial generative AI will be used in Dungeons & Dragons in the future.
2d
on MSN
Toy company Hasbro considering moving headquarters from R.I. to Boston
According to the BBJ, the company’s lease on its Pawtucket headquarters is up in 2025. Hasbro is the second major toy brand ...
1d
Game changer! Monopoly has new ‘Queens Edition’ with NYC borough’s iconic landmarks
Players will be able to buy, sell, and trade famous businesses, non-profits and neighborhoods in the “World’s Borough” when ...
GameRant on MSN
8d
Hasbro CEO Confirms Company Has 'Already Been Using AI'
Hasbro confirms it has 'already been using AI' to develop games like Dungeons and Dragons and Magic: The Gathering in spite ...
4d
on MSN
Hasbro could move headquarters to Boston from Rhode Island, report says
Toy and game maker Hasbro is looking at moving its headquarters from Rhode Island to downtown Boston, according to a new ...
8d
Forge Your Own Fate With Hasbro’s Latest Mandalorian Helmet
The Mandalorian's Armorer is the latest to lend their metallic mantle to Hasbro's Black Series line of helmets.
toybook
2d
Hasbro, PlayMonster Extend KOOSH Collaboration to 2027
PlayMonster Group renewed its licensing agreement with Hasbro, extending its rights to the KOOSH brand through 2027. The ...
5d
‘Optimus is very profitable’: Hasbro CEO hopes new Transformers movie will boost sales
Transformers One,” which premieres this week and and tells the origin story of key characters Optimus Prime and Megatron, ...
Gizmodo
9d
Hasbro’s CEO Thinks D&D‘s Adoption of AI Is Inevitable
so far on digital endeavours at the studio like potential video
games
. But Cocks doesn’t just think a wider embrace of AI is coming at
Hasbro
and for D&D, but from players themselves, too. “I’m ...
toybook
12d
Talkin’ Toys: Hasbro’s Kim Boyd on ‘Women Innovators of Play’ Event, Commitment to Supporting Talent
Kim Boyd, President of Global Brands & Franchise Management at Hasbro, spoke exclusively with The Toy Book on how companies ...
Barchart on MSN
4d
It’s Time to Call an Audible on Hasbro’s (HAS) Unusual Options Activity
Elite quarterbacks are renowned for their instinct and making adjustments as the game evolves. In many ways, options trading ...
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