Social media influencers have redefined the marketing landscape, offering brands new ways to connect with consumers.

In 2024, social media has significantly influenced the beauty industry by shaping trends, consumer behavior, and brand ...

media and entertainment, and healthcare — we’ve identified key consumer behavior trends that will define consumer expectations in the year ahead, along with actionable insights to help ...

The youth mental health crisis, worsened by social media, needs urgent action through a comprehensive approach of ...

Social media can influence how people generally relate to others, and this is especially important for youth and emerging adults. By focusing on immediate and short-term thinking, the use of ...

Kogi State First Lady Hajia Sefinat Usman Ododo has advised youths to be mindful of social media’s potential negative influences and to focus on making positive choices that can secure a bright ...

DURING the school holidays some children use social media platforms and the internet with minimal parental supervision. That being said, some end up engaging in serious conversations with ...