Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game. In a 30-second spot from Erich & Kallman, scheduled to run in the second quarter, a ...

gooey center of a chocolate lava cake and created the Chocolate Lava Big Cup. It starts with a Big Cup, which is the familiar milk and peanut butter combo -- only with way more peanut butter than ...