Is Your Brand Misaligned? 10 Red Flags (and Solutions)
Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...
How brands are turning on TV to unlock Black Friday and Cyber Monday sales
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
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How Collaborative Marketing Allows Brands To Work Together
By working together with another brand to promote your products, you can extend your reach, build brand loyalty, and drive sales.
Cosmo Editors Tested Affordable Luxury Brand Quince—and We Have Thoughts
Quince offers leather, cashmere, and silk clothing and home goods. Here's why it can offer low prices, how everything works, ...
Meet the De-Influencers, Who've Built a Brand on Buying Nothing
They're the inevitable result of our complex, guilty relationship with social media: TikTok stars using the platform to argue ...
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Pharma’s ethically questionable sites essentially sell drugs directly to consumers
Rather than bribing and wheedling physicians to pretty-please-prescribe-our-drug, websites allow companies to deal drugs ...