“As always, it depends how it’s done. In-app ads must be complementary to the user’s desired outcome. People use an app for a ...

Many mobile gaming app marketers tend to focus on familiar markets, but opportunities for growth exist worldwide.

Shares of mobile app advertising platform AppLovin (NASDAQ: APP) fell 9.9% in the afternoon session after Bank of America ...

In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% Year on Year.

Marketers eye 2025 with a mixture of optimism and fear. The economy seems resilient and new technologies like AI excite. Yet ...

The information comes from hacked files belonging to Gravy Analytics, a location data company whose subsidiary, Venntel, has ...

MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with ...

Blackstone is hoping to command a valuation for Liftoff equivalent to more than 10 times the company's 12-month earnings ...

A massive data harvest controversy has been uncovered, with the unwitting involvement of some of the biggest mobile apps in ...