BELLEVUE, Wash. — T-Mobile is further expanding its advertising business with the announcement that it has entered into a ...

According to Mistplay’s website, users can earn “units” (Mistplay’s in-app currency) based on factors like time spent playing and achievements reached in each game. The app has partnered with over 100 ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...

"We're turning people's phones into income streams, just like juggernauts Airbnb and Uber did for homes and cars”, says CEO ...

Stop thinking like advertisers and start thinking like producers—invest in stories and formats that build long-term brand ...

In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% Year on Year.

Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.

The information comes from hacked files belonging to Gravy Analytics, a location data company whose subsidiary, Venntel, has ...

Blackstone is considering selling its Liftoff mobile app marketing business, with potential valuation of over $4B including debt, per Reuters sources.

Blackstone is hoping to command a valuation for Liftoff equivalent to more than 10 times the company's 12-month earnings ...

A massive data harvest controversy has been uncovered, with the unwitting involvement of some of the biggest mobile apps in ...

Have you ever spent more than you intended to at a fast food spot? These are some sneaky tactics fast food chains use to get ...