Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously ...

MUG Root Beer is debuting a Dawg DNA Kit for human fans and their canine pals to determine if they "have that dawg" in them.

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

The limited edition kits are said to help connect MUG fans with their fellow dawgs and Dog, the MUG Root Beer mascot. To determine how much dawg is in someone, those who receive the kit will need ...

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...

Wanna know how much Dawg you got in you? Mug Root Beer has created a special Dawg DNA Kit for you to find out exactly how much ...

A root beer company is helping people to learn more about their, well, roots. How? By selling custom DNA kits, of course. According to Marketing Dive, Mug Root Beer, which is owned by PepsiCo ...

(WFRV) – Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously absurd, and absolutely convinced that they have “got that ...