We talk about redesigns and rebrands (and refreshes) a lot here—but it’s easy to forget that it’s a bit of a small miracle ...

Either way, these brands need a fundamental rethink of who they are, what drives their audience, and what they can offer that ...

The Magic Mouse may be a mainstay in Apple's accessory lineup, but it's not without controversy. Apple's wireless mouse launched 15 years ago in 2009 and was minimally refreshed in 2015 to swap ...