We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of ...

Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...

If you’ve already ordered your big-ticket Valentine’s Day gifts, don’t forget about the smaller presents that are just as romantic and meaningful. Example: Squishmallows! The adorable plush toys that ...

This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...

MGA Entertainment continues to expand its L.O.L. Surprise! brand by introducing Sanrio to the popular collectible line. L.O.L ...

Can you believe Valentine’s Day is just over a month away? The way time is flying lately, it’ll be here before you know it.

SINGAPORE – Only one kind of shopper at a toy store is better than a child with parents willing to pay: a “kidult”. The term was coined in the 1950s by American TV industry executives to ...

If you click on links we provide, we may receive compensation. Including Apple, Dyson, Lego, and more Amazon (4) If you didn’t get everything you were hoping for during the holidays, don’t fret.

The Gudetama plush is at Build-a-Bear now, and people can buy it either alone or in a bundle with an outfit.

It’s the end of the year! It’s time to look back at the hottest stories of 2024, as chosen by you, the readers. The Toy Book’s year-end roundup of top-performing stories highlights a mix of nostalgic ...