To succeed in the era of AI, companies must rethink how they organize these essential functions. Communications and marketing ...

Today, brands sell dreams, possibilities and idealized versions of ourselves—not products—and it's a powerful strategy.

Despite SMS messages having very high open rates - as much as 98% - they therefore can lack the marketing sophistication of other platforms, impacting their engagement rates. With little scope for ...

Customers have more distractions than ever before—and that means you only have seconds to capture their attention with strong ...

The advertising industry is on the threshold of a watershed moment. Privacy legislation is reshaping ways of advertising, ...

Lucky Saint wants consumers to see it as more than a substitution for alcoholic beer, and become a beverage relevant to any ...

Consumer365 explores how Klaviyo's AI-driven marketing automation enhances customer engagement, drives revenue, and simplifies multichannel ...

Boston, Massachusetts-- (Newsfile Corp. - January 11, 2025) - Consumer365 has identified Klaviyo as one of the top SMS marketing platforms for 2025. This recognition highlights Klaviyo's ability to ...

These job-scam texts, nonexistent a few years ago, saw a “sharp spike” in the past year, the FTC says. The scam begins with a ...

Text message scammers blasting out bogus job offers swindled several people out of $2.2M in crypto bucks, the New York ...

Festivals, farmers’ markets, and craft fairs fill the Finger Lakes area. These events highlight the rich history of the area as well as provide small businesses a chance to shine. One practical ...

Communication is key to successful relationships, both personal and professional. Businesses need tools to deliver messages ...