China-based ByteDance has to sell TikTok to be hosted by U.S. app stores. As Jan. 19 arrives, advertisers hang in the balance ...

TikTok had an estimated $10.1 billion in U.S. advertising revenue last year and could score $12.8 billion this year, ...

Data: eMarketer; Note: "Other social" include Snapchat, Linkedin, Pinterest, Reddit and X. "Other channels" include display, search and retail ads. "Connected TV" does not include YouTube; Chart: ...

There is a growing trend of Gen Z marketers flocking to TikTok and Instagram to understand the industry better, but some ...

TikTok is preparing to “go dark” on Jan. 19 if the U.S. Supreme Court rules against the app, a lawyer for the social media ...

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their ...

TikTok is in the process of launching its first e-commerce product exclusively for travel brands, Skift learned.

TikTok has cemented itself as the quintessential entertainment app, offering everything from funny skits and makeup tutorials ...

An ad with pitch-perfect copy and compelling visuals displayed on a less-than-ideal channel to the wrong audience won't ...

WASHINGTON (AP) — The law that could ban TikTok is coming before the Supreme Court on Friday, with the justices largely ...

Video ads are an important part of modern PPC campaigns. By capturing attention and delivering your messages faster, video ...