China-based ByteDance has to sell TikTok to be hosted by U.S. app stores. As Jan. 19 arrives, advertisers hang in the balance ...

After years of rejecting the idea of a sale of TikTok’s US assets to an American buyer in order to avert a ban, China and ByteDance may have found an owner they could live with: Elon Musk.

TikTok had an estimated $10.1 billion in U.S. advertising revenue last year and could score $12.8 billion this year, ...

Data: eMarketer; Note: "Other social" include Snapchat, Linkedin, Pinterest, Reddit and X. "Other channels" include display, search and retail ads. "Connected TV" does not include YouTube; Chart: ...

Americans who love TikTok have decided that moving to an actual Chinese-owned app is better than going back to Meta. The ...

TikTok ban deadline puts 7 million small businesses in a tough spot. Here's what founders that rely on TikTok are doing to ...

TikTok has warned of a looming shutdown in just six days, as the Supreme Court is currently weighing the law that would ban the app.

TikTok is preparing to “go dark” on Jan. 19 if the U.S. Supreme Court rules against the app, a lawyer for the social media ...

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are ...

There is a growing trend of Gen Z marketers flocking to TikTok and Instagram to understand the industry better, but some ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their ...

TikTok has cemented itself as the quintessential entertainment app, offering everything from funny skits and makeup tutorials ...