Aston Villa are set to become an Adidas 'elite' team, elevating them to the level of Real Madrid. And there will be financial ...

An article by James English, managing partner at the Fuse international sports and entertainment marketing agency.

The slump in profits at Volkswagen could also lead to a reconsideration of its sponsorship of football. VW is an important ...

Coming off of successful partnerships with the UEFA European Championship™ and the FIFA World Cup™, the tech brand continues ...

The upcoming commercial cycle will span five years from 2025 to 2030 but shorter-term deals remain a possibility.

GENEVA (AP) — FIFA finally announced a first sponsor for its revamped Club ... were ranked among Europe’s 12 best teams in the Champions League. The entry reserved for the host nation ...

GENEVA — FIFA finally announced a first sponsor ... with UEFA, when Infantino was still the European soccer body’s general ...

In the world of British football, the Premier League stands at the centre of the action. Drawing in fans and sponsors, it’s unsurprising that ... The club’s reigning Women’s Super League champions ...

He's hungry for success with Fenerbahce in Turkey, he's hungry too, to one day return to the Premier League, but he's finding UEFA hard to ... out of (this season's) Champions League (qualifying ...

They host a range of activities, including fan zones, sponsor activations ... ceremony and the trophy presentation post-match. UEFA have all submitted bids to host the 2027 Women’s Champions League ...