The Pop-Tarts Bowl MVP — Cam Ward, perhaps? — will have a decision at the end of the bowl game. Which flavor Pop Tart will he sentence to be devoured by his teammates? The MVP will pick ...

After the game, the Pop-Tarts Bowl posted a photo on social media of what appeared to be the aftermath of Strawberry's demise. The pastry only had one eye left and was otherwise unrecognizable.

pointed to the trophy as one of many examples where the Pop-Tarts brand has pushed to be different in the bowl space. Last year, for example, featured the mascot Strawberry cheering from the sideline ...

Ames, Iowa – In an era known for opt outs Iowa State and Miami appear to be all in for their meeting in the Pop Tarts Bowl. Hurricane star quarterback Cam Ward says he is playing and Cyclone ...

The Pop-Tarts Bowl is upping the ante for their next edition after last season's live mascot captured the hearts of the collective college football internet. First, they tripled down on the live ...

It's one thing to be able to drink champagne out of, say, the Stanley Cup (the NHL trophy, not the viral tumbler brand that conquered TikTok and Target), but Pop-Tarts took the concept of a trophy ...

One lucky college football team will win the coveted Pop-Tarts Bowl trophy, which this year has some functionality. The one-of-a-kind award is not only a trophy but also a working toaster.

The bowl also has an anthropomorphic Pop-Tart mascot named Strawberry. After Kansas State defeated North Carolina State in last year's Pop-Tarts Bowl, Strawberry was lowered into a giant toaster ...

It might not be the most prestigious postseason college football game, but there's no doubt that the Pop-Tarts Bowl captured the country's attention last year. From the Pop-Tart mascot holding a ...

FLORIDA, USA — As The Miami Hurricanes and Iowa State Cyclones prepare to go head-to-head in the annual Pop-Tarts Bowl, they’ll be battling for a trophy unlike any other. This year's trophy ...