Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

It's still possible to get a new iPhone 15 Pro or iPhone 15 Pro Max from retailers if you hurry, but Apple has officially discontinued both 2023 models, as well as the iPhone 13 and other products as part of its annual streamlining.

At a keynote at its headquarters in California, Apple will highlight its push into AI — and trot out plenty of new gadgets from the iPhone to Apple Watch.

The Apple Watch Series 10 updates one of our favorite smartwatches (the Series 9 ). The latest model has a thinner design, making it more comfortable to wear for longer periods. The watch will also update once per second when you turn on Always On mode instead of once per minute like in previous models.

Apple has squarely shifted its focus toward artificial intelligence with the unveiling of its hotly anticipated iPhone 16 along with a slew of features coming with the next update to the device's operating system.

Along with the AirPods 4 and the AirPods Max, the iPhone 16 is now available for pre-order — here's the release date, pricing and more need-to-know details.

Apple’s fall event brought new iPhones, Apple Watches, and AirPods, including iPhone 16 models with updated cameras and a new side button that lets you snap photos and videos with one hand. Wirecutter was on the ground at Apple Park in Cupertino, California, to cover all the news.