Fox has created a waitlist for brands looking to buy Super Bowl commercial inventory, following what four media buyers ...

Sony positions itself as a “creative entertainment company with a solid foundation of technology.” ...

Kimberly-Clark, home to products such as Kleenex tissues and Huggies diapers, has overhauled its agency lineup.

Walmart is doing a brand refresh, tweaking its wordmark, trade dress and other specifications, for the first time in nearly ...

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

These highlights provide a sense of what stood out to marketers at CES 2025 and indicate where CMOs are paying the most ...

Among today’s creative highlights, Lufthansa delves into magical realism in a spot from Serviceplan; a creepy AI-generated spot explores the topic of gun safety amid divorce proceedings; and footwear ...

Several pieces in our Top 5 are highly crafted films. One is the opposite—a set of gloriously low-fi videos that feel right for the campaign’s absurdist tone. And one campaign nicely hit up a few ...

F1 makes the case for the importance of constant communication. Drivers have a race engineer in their ear throughout the Grand Prix weekend who is communicating strategy, saying when to push, when to ...

“We really miss Kent here in reception, and guests often ask about him,” said Jörgen Jacobsson, owner of Hotel Norra Vättern. “Dressed in his sailor suit, he welcomed everyone in his silent yet ...

Bluesky has emerged as an increasingly appealing alternative to X for advertisers, but most have yet to meaningfully invest ...

Agentic AI, X drama and quantum computing, among other tech innovations, should be top of mind for marketers in 2025.