This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...

The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

Ganga Fashions has launched its ‘Dil Se Sherni’ (Tigress from the heart) campaign as a tribute to the unwavering spirit of acid attack survivors. This initiative features the stories of several ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.