INMA: Webinar - Creating a Brand Identity to Stand Out
How to create a brand identity across news products to stand out amid a sea of diverse content is the focus of an INMA Product & Tech Initiative Webinar. Trust and identity are key factors of why consumers choose your brand. Building habits on your properties while sharing on other platforms is key to the success of any …
Aspirations and Inspirations: What News Media Will Achieve in 2025
In a kickoff to 2025, join INMA President Gert Ysebaert for an interactive Webinar that will look at the priorities facing news media over the next 12 months. Gert is CEO of Belgium-based Mediahuis, one of the fastest-growing media companies in Europe. The hour-long scene-setting interview will be in conversation with INMA CEO …
10 Problems GenAI Solves for News Media Companies
How generative AI can help improve newsroom operations, retain subscribers, and reach new audiences is the focus of this report. With case studies from Argentina, Belgium, Brazil, Canada, Germany, India, Japan, Norway, South Africa, and the United States, the report looks at how news organisations around the world are leveraging AI to solve common industry problems.
INMA Master Class: Building Direct Audience
With announcements from OpenAI, Google, and Apple, it is becoming clearer that their AI products are positioning themselves for closer relationships with consumers, and publishers' top-of-funnel for discovery is changing.
INMA: International News Media Association
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and ...
South Asia News Media Festival 2025 - inma.org
The INMA South Asia News Media Festival is association's signature regional news media conference and study tour for leaders and news media executives looking to benchmark against the best, gain practical insights and learn from successful strategies in a fast-changing market.
INMA: Town Halls
Nov 20, 2024 · The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and ...
INMA Elevate Scholarships
"The mentorship and guidance that accompanied the INMA Elevate scholarship program have been truly transformative. Through the live sessions, recorded webinars, and interactions with industry professionals from different newsrooms across the world, I have gained invaluable insights into the latest trends, techniques, and practices in media.
INMA: New York Times’ new super app is a master class in formats …
Dec 2, 2024 · I n October, The New York Times launched a new app which, in their words, “cements our app as the home for unrivaled journalism and the front door to the full New York Times product portfolio.”. In a world where subscriptions come from different places, news is staying at the core. “In a bid to improve content discovery, the Times is updating the way readers find stories, sections, and ...
INMA: Report - What Gen Z + Media Need From Each Other
How news media organisations can engage the next generation of readers by delivering the news they want, on the platforms they trust, is the focus of this report. Using six case studies from around the world, and drawing on research from the Reuters Institute, Pew Research Center, and Borrell Associates in the United States, this report looks …