Buff 'Duracell Scientist' Debuts In Holiday Campaign 11/04/2024
by Les Luchter, November 4, 2024 ; Duracell’s annual holiday ad campaign, debuting today under the tagline “Built Different,” is the first to focus on “Power Boost,” the battery brand ...
MediaPost - News and Conferences for Media, Advertising and …
MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...
Agency Tech Giant Mediaocean Acquiring Innovid, Merging With ...
Nov 21, 2024 · Events Home 2024 Events Calendar 2025 Events Calendar Upcoming Events Marketing: Politics January 16, 2025, Washington DC Agency of the Year January 29, 2025, NYC
Mars Launches Global Agency Review, Includes Media, Ecommerce
Nov 12, 2024 · Mars spent an estimated $1.7 billion on measured media globally in 2023 according to agency research firm COMvergence. That includes about $630 million in North America.
Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Nov 20, 2024 · Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.
Jaguar Debuts 'Reimagined' Brand 11/20/2024 - mediapost.com
by Tanya Gazdik, November 19, 2024 ; Jaguar is launching a new brand identity that includes a new logo, wordmark, typeface and color palette.
MediaPost Publications - MediaDailyNews 11/26/2024
Nov 26, 2024 · Recently Concluded Performance Marketing Insider Summit December 11 - 14, 2024, Deer Valley Email Insider Summit December 8 - 11, 2024, Deer Valley
IPG Mediabrands Wins Amgen U.S. Media Review 10/24/2024
Oct 23, 2024 · Events Home 2024 Events Calendar 2025 Events Calendar Upcoming Events Marketing: Politics January 16, 2025, Washington DC Agency of the Year January 29, 2025, NYC
Tyson/Paul Draws 108M, Touted As 'Most Streamed Sporting …
Nov 19, 2024 · This past February, Super Bowl pulled in a Nielsen-measured 123.7 million U.S. average viewers, per average minute audience on CBS, Univision, Nickelodeon and Nick-At-Nite.
Lexus Marks 25 Years Of 'December To Remember' 11/18/2024
Nov 18, 2024 · “At Lexus, we believe that when we truly understand people, we can create amazing products and experiences for our guests,” said Cynthia Tenhouse, vice president of Lexus marketing, in a release.