Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Social Media Marketing News | Marketing Dive
Oct 31, 2024 · 5 ways grocers can master shoppable video, connected TV. Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB’s VP of industry insights and content strategy. By Peyton Bigora • Oct. 2, 2024.
Marketing in 2023: H1 by the numbers | Marketing Dive
Jul 11, 2023 · Budget notes. Marketing budgets make up 9.1% of company revenue in 2023, down from 9.5% the prior year (Source: Gartner). 26% of 2023 marketing investment is going toward paid media, the largest chunk (Source: Gartner). 63% of marketers reported increasing investments in marketing technology in 2023 (Source: Gartner). 75% of CMOs have faced pressure to cut marketing technology spend this year ...
9 campaigns that struck a chord in 2021 - Marketing Dive
Dec 7, 2021 · Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
9 campaigns that boosted the mood in 2022 | Marketing Dive
Dec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
9 marketing trends to watch as 2023 tests transformation bets
Jan 18, 2023 · Retail media’s power grows and consolidates. In a period of pullbacks, retail media will blossom in 2023 as marketers seek a more direct line from ad impressions to sales. Spending is forecast to climb 10.1% this year to hit $122 billion globally, making it …
Deep Dive - Marketing Dive
The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success. Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Spending on experiential marketing tops pre-pandemic levels
Oct 17, 2024 · Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing Dive. The expected 10.5% jump in experiential marketing spend this year outpaces the 9.7% growth seen in 2023. Strong investments from both B2B and ...
Data-driven marketing investments to top $36B in 2024, report finds
Jan 22, 2024 · The death of the cookie and rise of connected commerce offer signs marketers are getting serious about switching up strategy. Published Jan. 22, 2024. Peter Adams Senior Reporter. Data-driven marketing investments are forecast by Winterberry Group to top $36 billion this year. natrot via Getty Images.
An industry in motion: the greatest forces shaping marketing in 2022
Dec 1, 2022 · An industry in motion: the greatest forces shaping marketing in 2022. After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone. Published Dec. 1, 2022. Sara Karlovitch Staff Reporter.