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Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Marketing News | Marketing Week
With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
Latest Articles - Marketing Week
The latest articles from Marketing Week. Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving success and legitimising both functions in the boardroom.
Brand building must adapt to the age of creative fragmentation
Dec 16, 2024 · Marketers today face a dilemma. They’re caught between two apparently conflicting demands: what the evidence says their brands need to thrive versus what platforms such as Meta, Google and TikTok tell them they need. Consistency and repetition or a continual stream of fresh content. We now have a ...
The future of digital advertising: Four key trends shaping 2024
Nov 24, 2023 · With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet the changing needs of the modern consumer and get ahead of …
Ritson’s top five marketing moments of 2024
6 days ago · Ritson regards Starbucks’s 2008 positioning as one of the “worst bits of positioning he’s ever seen”, accusing the brand of moving away from what it was known for and instead becoming unnecessarily focused on being seen as a force for change.
Marketing Analysis | Marketing Week
Jun 21, 2019 · Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off.
Ritson’s 10-step guide to ‘stand on the shoulders’ of advertising ...
Oct 3, 2024 · Source: Shutterstock. Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their disposal than ever to drive impactful work, argues Marketing Week columnist and …
Festival of Marketing 2024: Insights from our partners
Oct 17, 2024 · Source: Shutterstock. Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to help marketers grow their skills and impact, and build better brands.
About Marketing Week
Exclusive news on influential brands, key individuals and pertinent issues In-depth insights and analytical investigations Insightful interviews from marketing and industry leaders Critical case studies and comprehensive reports Subscriber-only analysis guiding you through key stories and ...