More About Advertising - The Alternative Voice of Advertising ...
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.
MAA Ad of the Week: Etsy’s Wally from Orchard Creative
2 days ago · Difficult choice this week with some goodies around (and not all Christmas ads, Uncommon for British Airways is outstanding.) Even the best ads, though, can be as much about technique as the proverbial big idea but Orchard’s choice of ‘Where’s Wally?’ for an international campaign is a stroke of genius (Waldo in the US for some reason best known to …
Mother is the 2023 MAA Agency of the Year - More About …
Stephen Foster December 14, 2023. 3,941 2 minutes read. Earlier this week we said a key criterion for Agency of the Year was creative consistency and that’s why it’s Mother, narrowly ahead of two other strong contenders Leo Burnett and New Commercial Arts. Mother, already a two-time winner, has had arguably the most consistently creative ...
Mike DaRe: what can brands learn about connecting via Halloween?
4 days ago · They can fully immerse themselves and feel closer to a brand they care about – the more meaningful the content, the more likely fans will remember and return to the brand. Mike DaRe is president of NYC PR and strategy agency Smarts. The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they ...
About us - More About Advertising
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.. Insight is the key. MAA doesn’t set out just to report the news or display people’s opinions but, at all …
Are the big ad holding companies still holding up?
Oct 24, 2024 · IPG, as Interpublic, was the first big ad holding company, based on McCann and other long defunct agencies such as Wasey Campbell-Ewald. Sir Frank Lowe’s Lowe Group was briefly the jewel in its crown around the same time as that other knight of the realm, Sir Martin Sorrell, was shelling out $4.7bn for Y&R (now subsumed into WPP’s VML.)
Public trust in advertising creeps up, says new AA report
Oct 6, 2021 · The Advertising Association has been on a drive to rebuild public trust in advertising, and it seems to be working. Now 55 per cent of the public trust the industry, up from an all-time low of 44 per cent in 2015, according to a new study by think tank Credos. Advertising still comes pretty low
What drives trust in advertising? That depends on your world view …
Sep 14, 2023 · The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so predictable, but this year's biannual report from the Advertising Association also includes some more interesting findings. Purpose is starting to count, as is respecting data privacy (particularly for younger people). Audiences want more regulations, which
WFA updates Global Media Charter - More About Advertising
Apr 27, 2023 · 1,585 1 minute read. The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation in digital search, display, video and commerce, a new push on sustainability and the need for a common carbon calculator. These are on top of long-standing challenges around ad fraud, transparency ...
WPP’s Ogilvy tops WARC’s “most creative network” ranks
Dec 2, 2021 · 486 1 minute read. WPP has emerged top in WARC’s award-based agency rankings for 2021 with Ogilvy most creative network and its offshoot David Miami’s client Burger King top brand. Ogilvy, now headed by Andy Main, displaced Omnicom’s BBDO. Burger King’s ‘Moldy Whopper’ campaign was the most awarded. WPP also topped media.