Persuasive Advertising: Evidence-based Principles - amazon.com
May 26, 2010 · Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Persuasive Advertising: Evidence-based Principles | SpringerLink
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Persuasive Advertising is a guide for all who create or evaluate advertisements—for people in advertising agencies and advertising research companies, for those who hire agencies, and for those in companies that do their own advertising.
Persuasive Advertising : Evidence-based Principles - Google Books
May 26, 2010 · Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to...
Persuasive Advertising: Evidence-based Principles - Goodreads
Jan 1, 2010 · Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Buy Persuasive Advertising: Evidence-based Principles Book …
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
- Reviews: 18
- Author: J. Armstrong
Persuasive Advertising is a guide for all who create or evaluate advertisements—for people in advertising agencies and advertising research companies, for those who hire agencies, and for those in companies that do their own advertising.
Persuasive Advertising: Evidence-based Principles - Hardcover
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Persuasive Advertising: Evidence‐based Principles - Emerald Insight
Feb 8, 2013 · The goal of the book is to provide evidence‐based principles related to persuasive advertising. It all began with four doctoral students coding 566 principles (for each of the 4 Ps) from basic marketing texts.
Persuasion in Advertising - amazon.com
Nov 20, 2003 · This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work.
- Reviews: 1
- Author: John O'shaugnessy